Nowadays, with the development of science and the progress of society, the standard of human pursuit of enjoyment is also getting higher and higher. The pursuit of high taste, high quality of enjoyment, but also become a fashion in people's minds. Of course, there are conditions, with brand-name, wear brand-name, access to high-end entertainment places, increase consumption, stimulating domestic demand, so instead of invigorating the economy, it should be understandable. But to the person who should, specific treatment, love children, family income should be based on moderation, spoil the child, starting from the actual amount of income out, according to grasp the sense of propriety, otherwise, only parents pressure increases, the child's vanity expansion, does not do well, it may be a get out of hand.
According to consumer behavior, the psychological process of brand selection is a complicated process, which is influenced by culture, economy, politics and so on. The growth of students age, the social status, they will form a variety of brand preference, will also lead them to a certain value, especially the brand concept of consumption, will be an important role in the future to measure the value of the goods from the. Through the survey, we know the brand awareness, the main psychological activities and attitude of the brand in the process of brand selection. Many students pursue famous brands in order to make their lives more personal. In pursuit of individuality and enjoyment of consumption, there is an unreasonable place for students to consume. Excessive pursuit of brand, irrational consumption structure and so on. Therefore, even if the family conditions are relatively good, in pursuit of the brand, but also should pay attention to guide the children to consume, not blindly follow the trend, do not blindly pursue high-grade enjoyment, in this problem, education children learn to rational consumption, should be an important lesson for each family.